We are a full service market research company
Consumer Insights Surveys
Consumers today are much more evolved, informed and has access to a lot of data for exploring products online and, more importantly, read and write testimonials which can influence decision making of other consumers as well. Hence, it is very important to get a detailed understanding of your consumers habits, preferences and decision making journey.
AiSight (formerly SurveyAuto) provides full suite of customized research services including both qualitative and quantitative research. We can also help you with building and maintaining customized consumer and household panels to get a continuous read on consumer habits.
Reach out to us
for more details on how we can help you with your research
needs.
Retail Audit Surveys
Retail audit has traditionally been used to estimate and track market shares both in terms of value, volume and distribution (numeric and weighted). However traditional syndicated retail audit tracking studies have its own set of challenges, more specifically capturing data for more than 60 categories depending mostly on shop owners’ memory. Over the years, retail audit has hence become inaccurate, time consuming and fairly expensive.
AiSight propose an alternative approach which start with your secondary sales and retail landscape data and built customized panels which are more relevant to your brands and competition as well.
Reach out to us
for more details on how we can help you with your research
needs.
Population and SEC Maps
AiSight started with a mission to resolve fundamental population of developing world i.e. lack of accurate population data. Non-availability of accurate population estimates was one of the key barriers to data driven policy making. With this objective, we have been able to estimate population based on SATELLITE IMAGERY analysis.
AiSight platform identifies built-up areas, houses and any other structures/ establishments and utilizes latest advancement in AI and machine learning to estimate population at a 100m2 granularity. In addition, we also classify localities based on their socio-economic outlook (SEC A,B,C,D and E). Our platform utilizes numerous parameters to evaluate socio-economic classification including but not restricted to night light imagery, size of houses, property and retail rates, gridized vs. non-gridized communities, size and quality of roads and more.
Our clients has utilized this data for opportunity sizing and geography prioritization for business expansion.
Reach out to us
for more details on population and SEC estimation.
Social Sector Surveys
AiSight has its roots in social and development sector having extensive experience in carrying out large scale surveys. We regularly work with clients for impact evaluation studies, commodity price tracking, WASH and policy assessment studies. Our extensive coverage of rural areas enables us to efficiently reach out to remote locations and settlement.
Along with operational excellence, we also maintain a pool of subject-matter experts and consultants to establish a deeper understating on the issue and subsequently recommend an appropriate design and draw relevant insights.
Reach out to us
for more details on how we can help you with your research
needs.
Computer Aided Telephonic Interviews (CATI)
Telephonic surveys are cost efficient way of data collection when this there’s relatively fewer information areas to be captured. CATI methodology gained almost universal adoption during COVID19 when traditional ways of data collection were not possible to continue. AiSight’s trained staff, auto-dialer and extensive database makes it convenient for clients to get insights in a time and cost efficient manner
Reach out to us
for more details on how we can help you with your research
needs.
Computer Aided Web Interviews (CAWI)
With rising internet usage, social media adoption and smartphone penetration, online surveys are gradually replacing traditional data collection methodologies. AiSight’s latest technology enables the platform to carry out geo-fenced surveys with the relevant target audience.
AiSight is programmatically connected with all major online and social media platforms, making it extremely convenient for users to design, deploy and track consumer surveys. Now you don’t have to rely on expensive consumer panels with limited sample and coverage. AiSight helps you in drawing a fresh panel tailor-made for your business needs and target audience.
Reach out to us
for more details on how we can help you with your research needs.